Tuesday, December 31, 2019

Mothers Of Invention Women Of The American Civil War

Mothers of Invention: Women of the Slaveholding South in the American Civil War is a work by Drew Gilpin Faust, a renowned American historian and current President of Harvard University. Published in 1996 by the University of North Carolina Press in Chapel Hill, this is one of the several literary works by Faust describing history of the Civil War and of the American South. This nonfiction book includes 257 pages detailing the struggles and labors of the women on the Southern home front during the American Civil War, as well as 67 pages of notes, a bibliographic note, and an index. The book illustrates the hardships of wives and their children during the war and describes many changes they endured throughout the nineteenth century. In†¦show more content†¦As their social class and society disintegrated around them, some women struggled to manage slave-worked planting fields or command female households, while others performed paid jobs in schools as teachers, in hospitals as nurses, and government occupations across the Confederacy. Lizzie Neblett, a Texan housewife, for example, gained more pivotal duties in a short span of time than she ever had in her entire life, she found strenuous labor especially cumbersome physically and mentally. Another hardship of the war was the strain it placed on married life. Men and women alike faced troubles with their significant others during wartimes because of the lack of intimacy, heavy turmoil, and a burdening depression overlaying the nation. Consequently, however, the expression of emotions previously overlooked before the outbreak of conflict between spouses was encouraged through martial separations caused by the war. Husbands and wives faced loneliness on a daily basis, which in effect led them to display compassion and caring towards each other as they witnessed the dreadfulness of war. This separation also caused a growth in feminine education and style, further forging the foundations for a new, individual American woman. Gathering from diaries, newspapers, letters, memoirs, and biographies, Faust depicts specific effects of the American Civil War on southern women, the antebellum social hierarchy of the Confederacy, and the overall upheaval of livesShow MoreRelatedWomen Of The American Civil War1369 Words   |  6 Pages Mothers of Invention: Women of the Slaveholding South in the American Civil War provides a look into the rarely discussed topic of women in the South during the time of the Civil War. While other authors consider the implications of slavery or military tactics from the viewpoint of men, Faust offers a refreshing take on these subjects along with others to construct a narrative that examines the role of women from a gender and class standpoint. Additionally, Faust suggests that women’s roles withinRead MoreA Brief Note On The American Civil War1521 Words   |  7 Pages101 19 April 2017 Civil War The American Civil War, that took place from 1861 to 1865, marked one of the most important changes in American history, it was fought between the Union and the Confederate States of America. A total of even southern states that left the Union to form their own country in order to protect the institution of slavery. The Civil War transformed the country’s economy, politics, women, African Americans, along with major breakthroughs in technology. The war increased northernRead MoreThe Role Of Women During The Civil War839 Words   |  4 Pageshistorians who have studied the role of women in the Civil War. The role of women in the Civil War have been both on the home-front and on the war front. During the time of the War Between the States, women took it upon themselves to not only support the men and the cause, but to become soldiers themselves. Women also became involved in politics and nursing the wounded. The archives to support my topic, Women in the Civil War, provide e vidence of how women preserved in such a turbulent time in ourRead MoreWomens Roles: Women of the Slaveholding South in the American Civil War by Drew Gilpin Faust1261 Words   |  6 PagesMothers of Invention: Women of the Slaveholding South in the American Civil War by Drew Gilpin Faust chronicles the transition of women’s roles and attitudes in the South during the Civil War. 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As a result of the American Civil War, Charleston’s economy, agriculture, slavery, architecture, and lifestyle forever changed. Charleston, the site of great devastation during and after the American Civil War, took decades to recover. However, Charleston became the most beautiful city in South Carolina. The American Civil War affected Charleston’s agriculture in an enormous way. During the Civil War, as Charleston’sRead More The Fabulous Fifties Essay1734 Words   |  7 Pagesothers think of it as a time of crisis and terror. Although Americans were faced with many hardships throughout the fifties, I think that the positive aspects such as the new technologies, growing economy, higher focus on education, and growing job opportunities of the era outnumber the negative aspects, such as racism that African Americans faced, and the changing roles of women, making the fifties an overall â€Å"happy† period in American history. nbsp;nbsp;nbsp;nbsp;nbsp;The fifties are characterizedRead MoreThe Importance Of Meeting The Needs Of A Minority Group954 Words   |  4 Pageswork, read the bible, or be able to provide a life for themselves or their families. Women and minorities had a harder time getting the rights to obtain the same education as their counterparts, and still face that struggle to this day. Colleges and universities began to transform to the institutions that we know them as today. Education began as just a local woman teaching reading in her home. It grew to women taking several children as a time and taking payment, creating a somewhat private institutionRead MoreEssay on A Womens Perspective of the Civil War3303 Words   |  14 PagesFor a long time, the Civil War was the most glorified and â€Å"cleaned for the purpose of propaganda† conflict in world history. The war was fought between celebrated generals Robert E. Lee and Ulysses S. Grant, whose armies fought for grand and noble principles and were never guilty of any of the heinous war crimes perpetrated by other armies. The inclination to depict the Civil War in this glorified manner strengthened over time until the process of converting the Civil War from hell on earth to aRead MoreThe Rich Planter Class Of The Old South1004 Words   |  5 Pageslife gives clarity into the Old South period of American history. Gilpin Faust seamlessly guides the reader through Hammond’s life and career , leaving the reader to hate Hammond on one page, and cheer him on the next. As president of Harvard University, Gilpin Faust’s other books include Mothers of Invention: Women of the Slaveholding South in the American Civil War and The Creation of Confederate Nationalism: Ideology and Identity in the Civil War South. In James Henry Hammond and the Old South

Sunday, December 22, 2019

Impact Of Unmet Expectations On Employee Attitudes Coursework

Essays on Impact Of Unmet Expectations On Employee Attitudes Coursework Impact of unmet expectations on employee attitudes Impact of unmet expectations on employee attitudes Cassandra is assistant manager in Walden sports. She has several unmet expectations that had been mentioned during her job interview but have not been met in the course of her four months in the company. She had been told that the employees forms part of the Walden family in their relations. She interpreted this as great teamwork and high levels of communication between the employees. However, the work relation in the company is quite fractured. The newly established travel agency has created a war between the traditional retail employees and the travel experience folks. There is also lots of work in the management section creating high level of confusion and competition. In addition, the employee indicates that she is not sure of who to go to whenever the overlap and overwork issues become problematic. These unmet expectations could affect her job performance since her level of mot ivation might decrease. She might also feel inferior considering that even the top officials are unwilling to collaborate with other employees, her included. The realistic job preview could have helped change the employee’s expectations. She could have been told the true characteristics of the job both positive and negative and she could know what to expect before even joining the organization (Laureate, 2014). She could have the true picture of the war between the employees, the overwork and the unavailability of individuals to talk to incase of problems in addition to other benefits of the organization. This could result into Cassandra and the other employees to have the true picture of the working condition of the organization.ReferencesLaureate Education, Inc. (2012). Antecedents of job attitudes. Baltimore, MD: Author.

Saturday, December 14, 2019

Food and Beverage in Indonesia Free Essays

Exporter Guide FOOD AND BEVERAGE IN INDONESIA Market Profile February 2012 This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. For information or advice, phone New Zealand Trade and Enterprise on 0800 555 888, visit www. We will write a custom essay sample on Food and Beverage in Indonesia or any similar topic only for you Order Now nzte. govt. nz, or contact your New Zealand Trade and Enterprise client manager. CONTENTS 1 MARKET STRUCTURE 1. Market Overview 1. 2 1. 3 1. 4 1. 5 1. 6 2 2 Market Drivers Market Potential Import Trends Key Players in the Market Regulatory Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 13 13 14 MARKET ENTRY AND DEVELOPMENT 2. 1 Market Entry Strategies 2. 2 2. 3 2. 4 2. 5 Points of Differentiation Long Term Strategic Issues for Exporters to Consider Distribution Channels Pricing 3 MARKET RESOURCES AND CONTACTS 2/ Exporter Guide | Indonesia | Food and Beverage | February 2012 1 MARKET STRUCTURE Indonesia is the world’s fourth most populous country with a population of 232. million in 2010, and the largest economy in Southeast Asia. In 2011, New Zealand’s food and beverage exports totalled US$468. 3 million, making Indonesia New Zealand’s 11th largest export destination. i In November 2011, Indonesia provided formal notification of the completion of its internal ratif ication procedures to enable the ASEAN – Australia – New Zealand Free Trade Agreement (AANZFTA). From 10 January 2012, AANZFTA will open up considerable opportunities for New Zealand businesses. The agreement will allow duty / tariff free access to over 90 percent of New Zealand goods and services by 2015. i 1. 1 Market Overview In 2010 and 2011, dairy and meat products comprised over 76 percent of New Zealand’s food and beverage exports to Indonesia (2010: US$363 million; 2011: US$381 million). In 2010, Indonesia’s dairy and meat market was worth an estimated US$2 billion. The majority of the population in Indonesia, approximately 85 percent, are Muslim and all slaughtered food and meat (excluding pork) must have halal certification. iii 3/ Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 1. Market by product category Packaged food In 2010, Indonesia’s packaged food market was valued at US$19. 1 billion. The sale of impulse and in dulgence products (i. e. chocolates) grew due to increasing affluence. Nutrition and staples (i. e. rice) grew by 31 percent in 2010. Canned / preserved food had a high growth rate of 20 percent in 2010. Indonesia: Sales of Packaged Food by Category: Value 2005-2010 in million USD 2007 Packaged Food – Total Nutrition/staples (i. e. rice) Dried Processed Food (i. e. dessert mixes, instant soup) Impulse and Indulgence Products (i. e. hocolate coated biscuits) Bakery Dairy Noodles Baby Food Confectionery Meal Solutions (i. e. tomato pastes) Sweet and Savoury Snacks Oils and Fats Sauces, Dressings and Condiments Frozen Processed Food Ice Cream Canned/Preserved Food Chilled Processed Food Spreads Meal Replacement (i. e. breakfast bars) Pasta Ready Meals (i. e. instant pasta) Snack Bars Soup 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 2 30 68 65 15 12 4 3 3 2009 14,817 ,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 4 Source: Euromonitor International (NB: IDR/USD currency; [2007] 9141, [2008] 9699, [2009] 10389. 9, [2010] 9090. 4) 4/ Exporter Guide | Indonesia | Food and Beverage | February 2012 Fresh food In 2010, the fresh food market in Indonesia had a total volume of 48. 1 million tonnes, making Indonesia the fifth largest fresh food market in the world. During the period 20052010, demand of fresh food increased by 13 percent. v Indonesia: Fresh food market in Indonesia in million tonnes Starchy Roots Fruits Vegetables Fish and Seafood Meat Sugar and Sweeteners Eggs Nuts Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11, 489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 Source: Euromonitor International (NB: 2011 forecasts) Wineiv In 2011, the Indonesian wine market was worth approximately US$32 million (RP 275. 4 billion) and retail sales totalled 3. million litres. Wine accounted for only 3 percent of total alcohol sales. Beer is considerably more popular as an alcoholic beverage. During the period 2008-2010, wine volume sales declined by 6 percent. While prices increased, the demand from Indonesian consumers with high disposable incomes and expatriates remained and the number of wine enthusiasts in Indonesia grew. The growth was influenced by western culture and wine events such as wine tasting, wine dinners and classes. The wine market showed an increase in sales by value of 61 percent during the period 2008-2010. Indonesia: Wine Sales Off-trade Value in million USD Off-trade Volume in million litres 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2 009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 Source: Euromonitor International (NB: IDR/USD currency; [2006] 9159. 3, [2007] 9141, [2008] 9699, [2009] 10389. 9, [2010] 9090. 4, [2011] 8696. 1) 1. 1. 2 Market by distribution channel Mass grocery retail In 2011, traditional retailers, comprising small independent stores and open air markets, accounted for an estimated 77 percent of the total retail sales. vii 5/ Exporter Guide | Indonesia | Food and Beverage | February 2012 In the organised retail sector, Hypermarkets had the largest market share in 2010, with US$13. 6 billion in sales, followed by supermarkets (US$11 billion) and convenience stores / mini-markets (US$5 billion). During the period 2005-2010, supermarket sales increased by 112 percent, followed by hypermarkets (109 percent) and convenience stores / mini-markets (105 percent). Mass Grocery Retail Sector – Estimated Number of Outlets 2005 Total Convenience Stores / Mini-Markets Supermarkets Hypermarkets Source: Business Monitor International 2006 7,154 3,337 3,173 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798 009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 Market Drivers The following are viewed as key drivers for the food and beverage market in Indonesia: ? The food and beverage market in Indonesia grew in 2010, recovering from the worldwide recession. Purchasing power of middle and upper income consumers revived with an increase of dis posable income. Political and economic conditions stabilised and the number of modern retail outlets and food service retailers grew. vi Consumers are embracing the health conscious trend seen throughout the world, as a result of exposure to health education through the media. i To meet the increasing demand of educated and health conscious consumers, the Indonesian government has taken on initiatives such as the Merauke Integrated Food and Energy Estate project. Through this US$5 billion project, the government expects to produce almost 2 million tonnes of rice, 2 million tonnes of corn, 2. 5 million tonnes of sugar, 937,000 tonnes of palm oil,167,000 tonnes of soy beans and grazing land for 64,000 cattle. vii In April 2010, taxation on wine increased significantly resulting in an increase in wine prices. Approximately 45 percent of the cost paid by consumers is tax, including sales tax (VAT), excise and import tax. v While traditional markets still account for the majority of retail sales, they face greater pressure on market share as modern retail becomes more popular. While the government tried to discourage the rapid spread of modern retail, it wasn’t successful in enforcing its legislative regulations and modern retailers increased in numbers by using fake permits in some cases. iii ? ? ? ? 6/ Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 3 Market Potential The overall food consumption is forecast to grow by a compound annual growth rate (CAGR) of 9. 1 percent to 2015. vii Modern retail, such as hypermarkets are projected to increase in numbers as urban centres expand and demand increases for convenience and added-value products (i. e. rice and noodle ready-meals). However, most consumers in Indonesia remain price sensitive and private label will be a popular alternative as it is perceived as good value rather than cheap. vii The sale of alcoholic beverages is expected to decline with a CAGR of 2. 3 percent during 2010-2015. However, wine is forecast to grow with a CAGR of 1. percent during 20102015 as wine is perceived to be a healthier option than other alcoholic beverages such as beer. v Indonesia has a massive youth population of around 40. 9 million, aged between 15 and 24. This age group tends to be more westernised compared to the older population and is projected to drive demand for mass market products such as confectionary goo ds. vii There are opportunities for products targeted to improve the condition of specific health problems. These products include calcium fortified milk to prevent osteoporosis, dairy milk for nursing mothers, baby food and products for weight and cholesterol reduction. i 1. 4 Import Trendsvii In 2010, Indonesia imported an estimated US$8. 1 billion, a growth of 25 percent from 2009. Indonesia is relatively resilient to global trade volatility but reliant on dairy and poultry imports to meet demand. Indonesia: Food and Beverage Trade in million USD 2009 Exports Imports Balance 18,756 6,476 12,280 2010e 24,765 8,120 16,645 2011f 30,406 9,573 20,833 2012f 36,517 11,233 25,284 2013f 43,492 13,172 30,320 2014f 52,167 15,598 36,563 2015f 62,034 18,448 43,585 Source: Business Monitor International (NB: 2010 estimate; 2011-2015 forecasts) / Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 5 Key Players in the Marketvii Food and beverages Nestle Indonesia had the highest m arket share with sales of US$23. 2 billion in Indonesia and Papua New Guinea. Nestle has a market leading position in the dairy sector and in its instant noodle category, operates a 50-50 joint venture with Indofood Sukses Makmur. One of Indonesia’s key players in alcoholic beverages is Multi Bintang with 414 employees and US$209. 5 million in sales in 2010. Indonesia: Key Players in the food and beverage market Company Nestle Indonesia Indofood Sukses akmur Terbuka Unilever Indonesia PT Charoen Pokphand Indonesia Mayora Indah Tbk Sari Husada PT Malindo Feedmill Tbk PT Siantar Top Tiga Pilar Sejahtera Food Sub-sector confectionery and dairy miscellaneous food dairy and tea meat and Fish confectionery formula and baby food miscellaneous food Snack food Snack food and instant noodles Sales (US$mn) 23,238** 4,493 2,303 1,764 845 317e 238 89 83 Yearending Dec-10 Dec-10 Dec-10 Dec-10 Dec-10 2010 Dec-10 Dec-10 Dec-09 No. f employees 1,232 64,200 3,308 7,095 4,407 902 2,144 4,292 1,925 Year Established 1971 1990 1933 1972 1977 1954 na 1970 na Source: Company Investor Relations, BMI (NB: e = estimate, na = not available, **Includes Papua New Guinea) Mass Grocery Retail Hero Supermarket Tbk had the largest sales within the mass grocery retail sector with US$8. 97 billion in 2010. Hero has a broad range of store formats and offers lower value prod ucts while Carrefour, the biggest foreign retailer in Indonesia, dominates the upper end of the market. 8/ Exporter Guide | Indonesia | Food and Beverage | February 2012 Key Players in Indonesia’s Mass Grocery Retail Sector, 2011 Parent Company PT Hero Supermark et Tbk PT Sumber Alfaria Trijaya Tbk PT Matahari Putra Prima Tbk Country of Origin Indonesia / Hong Kong Sales, US$ mn 8,971 Financial year 2010 Brand Hero Giant StarMart Indonesia 1,645 2010 Alfamart Alfa Minimart Foodmart Hypermart Cut Price PT Carrefour Indonesia PT Makro Indonesia ** PT Ramayana Lestari Sentosa Tbk PT Indomaret Prismatama PT Lion Superindo PT Alfa Retailindo Tbk France / Indonesia Netherlands Indonesia Indonesia Belgium / Indonesia Indonesia 1,570*** 656e 639 500e 431* 187 2010 2010 2009 2010 2010 2010 Carrefour Makro Ramayana Indomaret Super Indo Alfa Alfa Grosir Gelael Format Supermarket Hypermarket Convenience Store Supermarket Convenience Store Supermarket Hypermarket Discount Store Hypermarket Supermarket Cash Carry Supermarket Convenience Store Supermarket Supermarket Supermarket Supermarket No of outlets 120 38 125 4812 Indonesia 1,615 2009 25 52 9 63 16 20 104 5,174 74 35 8 11 Source: Company Investor Relations, BMI (NB: e = estimate,*Based on Delhaize Group Rest of World Sales,** South Korea’s Lotte acquired Makro in October 2008,***Based on Carrefour’sIndonesia sales. ?Includes franchised, independent stores) 1. 6 Regulatory Information provided in this section is for reference only. When negotiating supply contracts and before beginning actual export, companies are advised to consult closely with their importer or distributor. Duties and tariffs Under AANZFTA there will be tariff free access to more than 90 percent of New Zealand goods by 2015, and the majority of these are food and beverage products. / Exporter Guide | Indonesia | Food and Beverage | February 2012 Alcoholic beverages in Indonesia including wine are strictly regulated due to the Muslim Law. Wines are subject to 10 percent value added tax (VAT), import tax of 150 percent and income tax of 25 percent. Category A B C Classification Alcoholic beverage with 1-5 percent ethanol content Alcoholic beverage with 5-20 percent ethanol content Alcoholic beverage with 20-55 percent ethanol content Import duty USD 1. 57 / litre IDR 14,000 / litre USD 6. 18 / litre IDR 55,000 / litre USD 14. 0 / litre IDR 125,000 / litre Excise Tax USD 1. 25 / litre IDR 11,000 / litre USD 4. 5 / litre IDR 40,000 / litre USD 14. 61 / litre IDR130,000 / litre For more information, visit the Directorate General of Customs Excise at www. beacukai. go. id or the AANZFTA at www. asean. fta. govt. nz. Licensing and registration requirements Prior to importation of food, companies must follow a registration process which involves a fee of Rp 150,000-3,000,000 (approximately NZ$17-345). The documents needed to register include: ? ? ? ? ? letter that guarantees safety, quality, nutrition and labelling an authorisation letter from the manufacturer health certificate or certificate of free sale issued by authorised deputy from country of origin an audit report of distribution facilities from NADFC (National Agency of Drugs and Food Control) provincial office. copy of registration approval letter from the NZ company’s importer For more information on licensing and registration, visit National Agency of Drug and Food Control at www. pom. go. id Labelling requirements All imported food and beverages need to be labelled in Indonesian language and must contain: ? ? ? brand name name of product (type of food) list of ingredients net weight or net content or drained weight (if applicable) 10/ Exporter Guide | Indonesia | Food and Beverage | February 2012 ? ? ? name and address of parties that produce or import the products into Indonesia registration number date, month and year of minimum durability For more information on labelling, visit the National Agency of Drug and Food Control at www. pom. go. id. Quotas New Zealand wine exports are subject to Indonesia’s import quotas. The Indonesian government increased the import quota for wine to 225,000 cases in 2009, from 80,000 cases in 2008. The number of cases of wine imported in 2008 and 2009 were 77,485 and 191,953 cases respectively. Error! Bookmark not defined. Indonesia has also recently imposed beef quotas which are being reviewed regularly. Halal Halal certification in Indonesia is required for all food derived from animal products, and recommended for companies whose products are targeting the mass retail market. Exporters are advised to check this closely with their importers or distributors in Indonesia. The Federation of Islamic Associations of New Zealand (FIANZ) is recognised by the Indonesian Ulama Council (MUI) for certifying products in New Zealand. They can be contacted at fianz@ztra. co. nz. For more information on the overseas market access requirements (including halal requirements), visit the New Zealand Food Safety Authority at www. foodsafety. govt. nz For more information on halal, visit the MUI at www. halalmui. org 1. 7 Sustainabilityviii The Indonesian Government encourages companies to use sustainable packaging and recyclable materials through tax incentives and an awards system. The government plans to boost the environmentally friendly packaging through Industrial Regulations in Indonesia (RUU Perindustrian). Alternatives to plastic packaging such as vegetable material or bio-plastic packaging have been welcomed by the market. Bio-plastic is made from biotic materials (i. e. corn, cassava or micro-biota) and the material is easier to decompose. A national water company, PT Aqua Golden Mississippi, is currently developing a water bottle from vegetable material. The Indonesian Nanotechnology Society is researching a thinner plastic bottle which can be decomposed in 4 to 8 weeks. 11/ Exporter Guide | Indonesia | Food and Beverage | February 2012 2 MARKET ENTRY AND DEVELOPMENT 2. Market Entry Strategies Indonesia is a price sensitive market, but with the growth of the new generation of middle and high income consumers, the quality of products is of greater importance. Branded and high quality food and beverage products are in demand. The middle high income segment is paying more attention to healthy products as the new generation becomes more health conscious. Indonesian consumers prefer inte rnationally well-known brands and imported products, particularly for their children. In 2010, the government approved a number of import licences for alcoholic beverages. There were previously only 2 companies with import licences but now more than 20 companies have secured a licence. To acquire an import licence, a company needs to have at least 20 brands in its portfolio. It is recommended that New Zealand food and beverage products focus on Jakarta (with a population of 9. 6 million), Surabaya (4 million) and Bali (4 million). Jakarta and Surabaya are big markets in their own right but are also distribution hubs to the east and western parts of Indonesia. Bali is a popular tourism destination and there is a demand for quality products from hotels and restaurants. . 2 Points of Differentiation New Zealand is known in Indonesia as a producer of fresh, clean, high quality and healthy products. However, the market holds little knowledge about the range of products New Zealand sells. New Zealand companies need to continuously promote the overall New Zealand image for the benefit of their products. 2. 3 Long Term Strategic Issues for Exporters to Conside r Recently a number of new regulations were introduced, which are aimed at protecting local producers of horticultural, agricultural and dairy products. Political issues and corruption are still a major issue in doing business in Indonesia. All imported food and beverage products must be registered by Indonesia’s National Agency for Food and Drugs Control (BPOM). New Zealand food and beverage exporters are advised to check with their Indonesian customers or partners what the exact process is. The specified time limit for BPOM to issue registration is 45 working days, but in the past it has taken 6-12 months. 12/ Exporter Guide | Indonesia | Food and Beverage | February 2012 2. 4 Distribution Channels The best market penetration strategy is to appoint a local importer who has an established network across Indonesia. This will enable New Zealand businesses to access the retail market and also the HORECA (hotel, restaurant and catering) markets. Importers will undertake the product registration on behalf of New Zealand companies. New Zealand companies must provide the necessary documentation including a letter of appointment for the Indonesian importer. 2. 5 Pricing New Zealand products face stiff competition from other imported products, particularly products from Asian countries. With the right pricing and product positioning strategies, Indonesian consumers are willing to pay for premium products. Mark-ups for imported products will include: ? ? ? import agent fees custom duties value added tax (VAT) of 5-10 percent 13/ Exporter Guide | Indonesia | Food and Beverage | February 2012 2 MARKET RESOURCES AND CONTACTS ASSOCIATIONS /ORGANISATION ASEAN New Zealand Combined Business Council Halal Indonesia The Federation of Islamic Associations of New Zealand (FIANZ) WEBLINK www. asean. org. nz www. halalindonesia. org/ www. fianz. co. nz/index. php Indonesia National Agency of Drug and Food Control www. om. go. id ASEAN Australia New Zealand Free Trade Agreement Guide Ministry of Health Republic of Indonesia Directorate General of Customs Excise TRADE EVENTS InterFood Indonesia Fish and Seafood Indonesia Agri Indo Jakarta Fashion Food Festival OTHER NZTE PUBLICATIONS Indonesia Country Brief Wine Market in Southeast Asia Food and beverage in the hotel, restaurant and institutions market in Southeast Asia www. asean. fta. govt. nz www. depkes. go. id/en/ www. beacukai. go. id WEBLINK www. interfood-indonesia. com www. fisheryandseafoodexpo. com www. agri-indo. com www. jfff. info WEBLINK www. nzte. ovt. nz www. nzte. govt. nz /www. nzte. govt. nz Disclaimer: This publication is provided to you as a free service and is intended to flag to you market opportunities and possibilities. Use of and reliance on the information/products/technology/concepts discussed in this publication, and the suitability of these for your business is entirely at your own risk. You are advised to carry out your own independent assessment of this opportunity. The information in this publication is general; it was prepared by New Zealand Trade and Enterprise (NZTE) from publicly available and/or subscription database sources. NZTE; its officers, employees and agents accept no liability for any errors or omissions or any opinion/s expressed, and no responsibility is accepted with respect to the standing of any firm/s, company/ies or individual/s mentioned. New Zealand Trade and Enterprise is not responsible for any adverse consequences arising out of such use. You release New Zealand Trade and Enterprise from all claims arising from this publication. New Zealand Trade and Enterprise reserves the right to reuse any general market information contained in its reports. i ii iii iv v vi vii viii Euromonitor International, 26 August 2011. Indonesia: Country Profile APNZ, 15 November 2011. Indonesia to join regional FTA. The New Zealand Herald. Retrieved from www. nzherald. co. nz Euromonitor International, 9 August 2011. Consumer Food Service in Indonesia. Euromonitor International, 2011. Market sizes, Indonesia Euromonitor International, February 2011. Alcoholic Drinks – Indonesia Euromonitor International, November 2010. Packaged food – Indonesia Business Monitor International, August 2011. Indonesia Food Drink Report Q4 2011. Euromonitor International, April 2011. Packaging – Indonesia 14/ Exporter Guide | Indonesia | Food and Beverage | February 2012 How to cite Food and Beverage in Indonesia, Essay examples

Friday, December 6, 2019

About father free essay sample

My father was born and grew up in Mexico, he made it to the eighth grade before my grandpa took him out of school to work and make money for the family. My dad always tells me he liked school, he tells me that school was a luxury at that time in Mexico. In a small pueblo in Mexico it’s never about brains it’s all about brawn and hard work. In my family at that time, unlike others the women were expected to have a good education the men in the family worked to send the women to school. My dad was sixteen years old when he first arrived in the United States to work, and hasn’t stopped since. It was 1985 and my dad was in Wyoming working as a lumberjack with his older brother who got him the job. He tells me that work was pretty much easy and he was making more money than hes ever seen in his life. We will write a custom essay sample on About father or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He tells me that he got sick of the United States after about two years and went back to Mexico but this time he had money. My dad went to Mexico with a new truck, five thousand dollars and gifts for his parents, he told me this was the happiest he had ever been. My dad is very big on hard work with my brothers and I, especially in school. My parents have always told my brothers and I that they ant us to come out ahead, with emphasis on me since I’m the oldest. My dads always telling me stories of everything he did when he was my age most of the time trying to call me lazy when he knows I’m not. I strongly believe that my parents have my brothers and headed in the right direction, I like the way they push us in life to be good people. I’m the type of person that loves to prove people wrong just like my father. People that were born here or that are from families that go to college can be very prejudice against Hispanics or other races that tend to be minorities in the colleges around the United States. Being a Mexican- American, nothings really expected of me by society but having my family expect so much out of me really motivates me. Because of my family pushing me so hard, I’m very excited for my future and can’t wait to prove everybody wrong and not end up on the negative side of the statistics like others that I know. My community needs more kids that try and don’t listen to people who say they are going to fail I’m trying to be different and try to be an example, especially towards my brothers.

Friday, November 29, 2019

Have we learnt from the Holocaust Essays - The Holocaust

Have we learnt from the Holocaust? The question of whether "we" have learnt from the Holocaust can only be answered through clarifying what lessons were meant to be learnt from the Holocaust. The crucial lessons that were meant to be learnt from the Holocaust include the importance of remembrance, the dangers of states given absolute power without legal framework and the consequences of indifference. Six million victims died of the Holocaust. The majority were persecuted because they were Jewish, the others because they were communists, gypsies, disabled, or members of political opposition groups. Anti-Semitism wasn't a newly introduced concept by the Nazis. However, the Nazi Regime amplified the prejudices against the Jewish population with propaganda. Anti-Semitism is just one form of prejudice, Xenophobia and Islamophobia are also forms of prejudice that have become popular in the 21st century. It is important to remember the Holocaust because it is an example of what prejudice can evolve into. Less than three months after the Enabling Act was passed, all non-Nazi parties, organizations, and labour unions ceased to exist. Germany had turned into a totalitarian state with absolute power over the life and de ath of its citizens. This was demonstrated in 1938 during " Kristallnacht" when ninety-one Jewish people were murdered by the SA. Before the Nazi Party rose, Germany was a democratic nation. "Kristallnacht" is now known as the beginning of the Holocaust. The dangers of states given absolute power was demonstrated through the number of people killed. Ninety-one had risen to six million. A research study by the US state department concluded that there are currently 123 democracies in the world out of 192 countries. The world has progressed in the lesson of a democratic society. The Holocaust taught us that it is important to speak up or act against any type of intolerance. The Nazis disliked Jews simply because they were Jews, the Nazis viewed themselves as the "Aryan" and "Master race". The Holocaust taught us not to remain silent about the atrocities we witness. An example of remaining silent was the limited reaction after Kristallnacht. Another example of indifference is the Western world's indifference to the conflict in Darfur, the UN's indifference to the Khmer Rouge's regime that had killed 1.7 million people. In terms of realising the consequences of indifference, we haven't progressed at all. In conclusion, we haven't learnt from the Holocaust. There are many aspects about the Holocaust that make it a "unique" genocide. However we are still not acknowledging inhuman acts.

Monday, November 25, 2019

How to Become More of a Morning Person

How to Become More of a Morning Person You hear a lot, especially around the new year, about early birds getting worms and how important it is to start your day off right with all these morning rituals. But what if your morning ritual is sleeping as late as possible, then snapping at everyone in your path until your triple shot of coffee kicks in? Here are a few strategies to train yourself to be a morning person.Get enough sleep.This is the number one most important factor to waking up fresh: getting enough sleep. Try to normalize your sleep routine. Start going to bed religiously at a certain time that leaves you sufficient sleep before your desired wake-up time. Be consistent. Try to sleep and wake up at the same time every day. If your desired schedule is really far from where you are now, start working back to it slowly, in 20 minute increments until you’re in the groove.Make waking up a gentle experience.Turn off that honking awful alarm and switch it to something more soothing and fun that makes you want to get out of bed. If you can,  leave your blinds open so you will get a flash of natural light to help jumpstart your body clock.Protect your time.Having enough time to do the things you need to do in a day and still take care of yourself can be difficult. Learn to say â€Å"no† to added activities and obligations. Slash an hour out of your day that’s just for you (to sleep!).Create your own rituals.Give yourself a bedtime ritual and follow it religiously. Turn off your electronics for at least an hour before turning in. Lay out your lunch and clothes and materials for the morning. Make your to-do list for the next day. Have a soothing cup of tea and get into a cozy robe. Make sure you have a nice sleeping area as well- new sheets never hurt at times like these!Reward yourself.Give yourself treats for accomplishing your early rise. Some ideas: set up all the elements to create your favorite breakfast, or save a podcast to listen to  while you’re in the shower. Maintain a healthy lifestyle.There’s no underestimating eating right and exercise in your new sleep pattern project. Exercise boosts energy- particularly when done in the early morning, and so does feeding your body the good things that it needs. Especially protein. You’ll be setting yourself up for all kinds of success- not just with your sleep schedule.Give yourself a reason.Keep your mind on why you’re trying to carve out this new habit. Eyes on the prize. Make it mean something to you and you’re more likely to stick with it.Try an app.If you need a little outside intervention, try an app like Better Me, or Sleep Cycle, or Wake n Shake.

Thursday, November 21, 2019

NBA- National Basketball Association Research Paper

NBA- National Basketball Association - Research Paper Example Not only is the NBA among the four main North American professional sports leagues but its players are also the world’s most lucratively paid sportsmen, going by the average annual salary per player. Many attribute the success of the NBA to its culture and the manner in which it has managed to integrate its culture to its operations and goals, as will be seen in the discussion which ensues forthwith. First, it is important to consider the fact that the NBA has a wide culture, with this wideness taking on both formal and informal aspects. The formal culture of the NBA has mainly been consistent with the organizational policies, while the informal one has mainly been subject to socio-cultural preferences. According to Maymin, Maymin, and Shen (2011), to show for the similarity between NBA and business culture, NBA has also used creations and mergers to extend itself. Having been founded in 1946, the Basketball Association of America merged with NBL on August 3rd, 1949. This deve lopment culminated into the creation of the National Basketball Association. To extend its interests further, NBA has used franchising as its business culture. NBA in 1949 had 17 franchises that at the time were located in large and small cities, and large and small arenas. Through the 1950s, NBA consolidated its 11 franchises. In a closely related wavelength, it is important to note that NBA has also used contraction to move its franchises that had been located in smaller cities to get to larger cities. For instance, it is against this backdrop that the Hawks moved from Quad Cities to Milwaukee, then to Missouri, St. Louis, while the Royals moved from Rochester, New York, to Cincinnati. In the same respect, Pistons moved from Indiana (Fort Wayne) to Detroit in 1957. The culture of merging, franchising and contraction started from the need to expand. The growth of NBA into national and regional importance and the global recognition of NBA as the principal basketball league in the Un ited States underscore the success of these management cultures- franchising, merging and contracting. One of the informal cultures of NBA is its identification with the African American and hip hop culture. The fact that rappers such as Sean Carter and Cornell Iral Hayness Jr. are major stakeholders in NBA teams (namely, Charlotte Bobcats and Brooklyn Nets respectively), underscore this. In like manner, a number of artists have managed to wear NBA throwback jerseys in their music videos. Likewise, NBA plays hip hop and rap music in basketball arenas during games. As if this is not enough, NBA video games NBA Live, ABC-ESPN and NBA 2K use hip hop music in their soundtracks and coverage. Some of the players in NBA have rapped or tried to rap, with Shaquille O’Neal, Tony parker, Kobe Bryant, Chris Webber, Allen Iverson and Metta World Peace serving as examples of these basketball-players-cum-rappers. It is also not at all uncommon to find several NBA players who act or dress in ways that are consistent with rap and hip hop culture. It is for this same reason that many NBA players and members wear jewelry and spot tattoos, both inside and outside basketball courts. A. Maymin, P. Maymin, and Shen (2011) contend that the close affiliation between the NBA and hip hop culture dates back to the late 1970s. This development follows the fact that the 1970s fall within the Cold

Wednesday, November 20, 2019

Canadian Courts and Criminal Trial Procedures Essay

Canadian Courts and Criminal Trial Procedures - Essay Example This fact has been affirmed by extensive research conducted by many organizations. The Law reforms commission of Canada addressed the jury selection process in its 1980 working paper The Jury in Criminal trials, and its 1982 Report, The jury. The Commissions basic conclusion was that no drastic revision of the process was called for (Granger, 153). "There is a good reason historic, political, intellectual, and pragmatic - to retain the jury system" (Law reforms commission of Canada) Furthermore, the protocols established through common law nullify the possibility of bias being induced into jurors. In R. v. Caldough, it was established that, any communications with jurors are to be considered an interference with justice (Granger, 157). This was further expanded on in R. v. Papineau, where the court ruled that such conduct was to be considered contempt of court, and obstruction of justice (Schreck, Web Source) These rules apply whether the juror has been sworn, discharged, or whether the prospective juror has just merely been summoned to serve. A violation of the rule can result in discharge, of the juror, a mistrial, a citation for contempt of court, or a criminal charge (Granger, 157). Also, "a juror must not only be impartial, but manifestly be seen to be impartial" (Granger, 158). These various protocols, while observed by some as extreme, ensure that jurors remain unbiased, and as such, provide the accused with a fair trial. Supplementing these protocols, counsels have the ability to ensure that the entire jury panel or individual jurors do not have predispositions on the case. Firstly, they can remove jurors that have been influenced by the media. The [counsel] may [also] challenge the jury panel only on the ground of partiality, fraud or willful misconduct on the part of the sheriff or other officer by whom the panel was returned. (C. C. C, s. 629(1)) Counsel can also challenge any number of individual jurors on grounds that the juror(s) is not indifferent between the crown and the defense, has been convicted of an offence, is an alien, is unable to, even with the services provided under section 627, perform properly the duties of a juror (C. C. C, s. 638(1)). Therefore, the presence of these procedures and protocols, prior to, during, and after the jury selection process, ensure that juries are as neutral as possible, and as such provide the fairest trial achievable to the accused. The jury system and trials by juries provide protections to numerous aspects of the Canadian justice system. Firstly, they provide Canadian citizens with protection against arbitrary and oppressive laws and law enforcement (Granger, 8), and in the process, help us make better laws that further promote peace and order. "Juries have been argued to be a check on the power of government, represented by prosecutors and judges" (Barro, 20). Jurors are a representation of the wants of the citizens, and as such, their findings in cases often encompass what the society expects from the law. In other words, they help bring what the common citizen wants from the laws, to the laws. Secondly, jury trials ensure us our civil liberties and fundamental freedoms

Monday, November 18, 2019

Should Service-Learning be a Requirement for College Graduation Essay

Should Service-Learning be a Requirement for College Graduation - Essay Example Service learning should be a requirement and part for college graduation due to a number of reasons as below: One reason is that a service-learning program enhances learning abilities to students. This program not only improves students’ decision-making abilities and critical thinking but also set up them in the future, furthermore this programs helps student to apply their knowledge and skills in order to solve the real life problems of which the student will encounter in their professional lives. Additionally, service learning prepares students for their future responsibility and professional roles- such programs introduce students to workplace environment, which helps them adjust in any workplace environment in a very short span of time. Another service learning importance is that it enhances personality development of students and improves their workplace skills and abilities. Another merit of service-learning programs is that it allows students to translate their theory learning into practice, which is a very positive aspect of service learning. Service learning not only provides opportunities to the students to get experience of real work but also help them enrich learning and renew communities. Colleges and universities should maintain such resources, which they can use to provide learning opportunities to the students. Service learning has become a necessity for the success of students in professional life(. Service learning eliminates prepares students mentally for work. One more thing, for which service learning seems essential at college level, is that it enables students identify the roles, which they will need to play in society in future. When students engage in community activities, they become aware of their social roles and responsibilities in a very young stage of life. It is a fact that a society can

Saturday, November 16, 2019

The History Of Harley Davidson Marketing Essay

The History Of Harley Davidson Marketing Essay Harley-Davidson  (formerly HD), often shortened  H-D  or  Harley, is an American  motorcycle maker. Founded in  Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the  Great Depression.   The company sells heavyweight (over 750cc) motorcycles designed for cruise on the  highway. Harley-Davidson is a reliable brand name  which keeps active events,functions a museum. Harley-Davidson logo accounts for almost 5% of the brand companys net revenue. In 1901,Mr.  William S. Harley, was the founder of this plans for a small engine with a design of 7.07  cubic inches (116 cc) and four-inch (102  mm) flywheels.The prototype of the new loop-frame Harley-Davidson was assembled in a 10  ÃƒÆ'-  15  ft (3.0  ÃƒÆ'-  4.6  m) shed in the Davidson family backyard. Most of the major parts, however, were made elsewhere, including some probably made-up at the West Milwaukee rail shops where oldest brother William A. Davidson was then  tool room  foreman. In 1906, Harley and the Davidson brothers built their first factory in Chestnut Street. still this location name Harley-Davidsons corporate headquarters  today. Harley davidson first manufacturing plant was a 40  ÃƒÆ'-  60  ft (12  ÃƒÆ'-  18  m) single-story wooden construction. this plant was produced aprox 50 motorcycles that year. In 1907, William S. Harley graduated from the  University of Wisconsin-Madison  with a degree of  mechanical engineering and the same year additional factory expansion came with a second floor and later with facings and editing of Milwaukee pale yellow brick. With the new services and stuff production increased to 150 motorcycles in 1907.They also began selling their motorcycles to police departments to others departments around this time, a market that always been important to them ever since. Harley davidson which was produced in 1905 n 1906 they all were in single cylinder with 26.84 cubic inches ( 440cc ) engines.in feb 1907 they manufactured V-Twin engine with 45 degrees and was displayed at the chicago Automobile showroom. between 1907 n 1910 a very few v twin model were built as well as shown and advertised.Harley davidson first V-Twins model displaced in 1907 and 1910 was 53.68  cubic inches (880 cc) and produced about 7  horsepower (5.2 kW). This gave about double the power of the first singles. Top speed was about 60  mph (100 km/h). and the company Production jumped from 450 motorcycles in 1908 to 1,149 machines in 1909. In 1911,some 150 motorcycles company had already been built in united stated so harley davidson improved V-Twin model was introduced for the market. The new V Twin engine had advance operated intake valves, as opposed to the automatic intake valves used on previous V-Twins that opened by engine vacuum. having displacement of 49.48  cubic inches (811 cc), the 1911 V-Twin was smaller than earlier twins, but gave better performance and good result. After 1913 the majority of bikes produced by Harley-Davidson would be V-Twin models. By 1913, Harley davidson improved there market so they demolished and constructed the yellow brick on the site a new 5-story structure of resistant concrete and red brick had been built for the new site.In spite of the competition with other brands, Harley-Davidson was the one who already pulling ahead of  Indians  and would dominate motorcycle racing after 1914. the manufactured that year swelled to 16,284 machines. Golden time period for the Harley-Davidson was in the 1920 become the largest motorcycle manufacturer in the world. and the dealer of the HD motorcycles were sold by dealers in 67 countries. Production was about nearly 28,189 machines. In 1921,Otto Walker who riddent harley davidson, he was the first motorcycle ridder ever to win a race at an average speed of over 100  mph (160 km/h). During the 1920s, several changing put in place for the race, such as a new 74 cubic inch (1200 cc) V-Twin, introduced in 1922, and as well the Teardrop gas tank in 1925. A front brake was added in 1928. In the late summer of 1929, Harley-Davidson introduced V twin flathead with 45  cubic inches (737 cc) to compete with the Indian 101 Scout  and the  Excelsior Super X.  This was belong to D model, produced from 1929 to 1931.  Riders of Indian motorcycles irreverently referred to this model as the three canister Harley because the generator was upright and parallel to the front cylinder.  The 2.745  in (69.7 mm) bore and 3.8125  in (96.8 mm) stroke would continue in most versions of the 750 engine; exceptions include the XA and the XR750. (Ref. by Harley-Davidson eNotes.com Reference ). The Great Depression After the introduction of their 45 cubic inch model  Great Depression  began a few months. Harley-Davidsons sales plummeted from 21,000 in 1929 to 3,703 in 1933. Despite those dismal numbers, Harley-Davidson proudly unveiled its lineup for 1934, which included a Art Deco Styling with flatthead. In order to survive the remainder of the Depression, the brand company manufactured industrial powerplants based on their motorcycle engines for the best output. They also designed and built a three-wheeled delivery vehicle called the  Servi-Car, which was based in production until 1973. Claims of stock Price Manipulation In late 1990s the golden time periods of the harley davidson was on the peak demand and early first decade of the 21st century, Harley-Davidson took a look on a program of expanding their dealerships throughout the 67 countries. At the mean time, its present dealers had waiting for the lists that extended up to a year for some of the most popular models. Harley-Davidson, like the auto manufacturers or the producers,they records the sale when it is deliverd to the dealer not when a consumer buys their product. Therefore, it is quite possible for the manufacturer to inflate sales numbers by requiring dealers to accept more inventory than desired in a practice called channel filling.This news led to a dramatic decline in the stock price when demad softened following the unique 2003 model year. Financial crisis In 2009 According to  Interbrand, the value of the Harley-Davidson fell by 43% to $4.34 billion. the company profits droped in 2009 in two quarters and which fall in value is believed to be connected to the 66% .  On April 29, 2010, Harley-Davidson explore alternate u.s site to achieve that they must cut the amount of $54million in modern cost from the production. The statement came in the wake of a massive company-wide reformation, which began in early 2009 and involved the closing of two factories, one distribution center, and the planned removal of nearly 25% of its total workforce (around 3,500 employees). (Ref by ridley choppers vs harley davidson Google Search) Softail Harleys strong value of tradition was based on these big-twin motorcycles. With the rear-wheel suspension hidden under the transmission, they are visually similar to the hardtail  choppers  popular in the 1960s and 1970s, as well as from their own earlier history. Harley davidson kept the tradition and made few amendments like, they offerd Softail models with Springer front ends and Heritage styling that integrate design cues from throughout their history. Dyna Dyna motorcycles feature age -old styling and big-twin engines. They can be distinguished from the Softail by the traditional coil-over delay that bonds the swingarm to the frame and from the Sportster by their larger engines. On these models, the program also houses the engines oil tank. In 2006, Harley-Davidson introduced their five best Dyna models: Super Glide, Super Glide Custom, Street Bob, Low Rider, and Wide Glide. In 2008, the Dyna Fat Bob was introduced the unique Dyna line-up featuring violent styling, featuring a new 2-1-2 tire out, having twin headlamps, a 180  mm rear tire and a 130  mm front exhaust. The Dyna family uses the 88 cubic inch twin cam from 99-06. From 2007-and on the dislodgment was increased to 96 cubic inches. This was the result of the factory increasing the hit to 4 3/8 inches. Sportster In 1957, the Sportster is the longest-running model family in the Harley-Davidson brand. They were prepared as racing motorcycles, and were popular on dirt and flat-track race courses through the 1960s and 1970s. Smaller and lighter than the older Harley models, contemporary Sportsters make use of 883  cc or 1,200  cc Evolution engines and though often modified, remain similar in appearance to their racing ancestors. In 2003 model year, the engine on the Sportster was rigidly attached to the frame. The 2004 Sportster taken a new frame featuring a rubber-mounted engine. Due to these ammendments these bike become heavier and reduced the available lean angle, it decreased the amount of vibration transmitted to the frame and the rider.  Just because of the rubber mounted engine it provides a significantly smoother ride for rider and passenger, for the longer trips. In the year 2007 , Harley-Davidson celebrated its 50th anniversary of the Sportster and introduced a limited edition called XL50, of which only 2000 were distributed for sale purpose among the dealers. Each motorcycle was individually camed in one of two colors, Mirage Pearl Orange or Vivid Black. In 2007, a new category having electronic fuel injection was introduced to the Sportster , and the Nightster model was introduced in mid-year. In 2009, Harley-Davidson added the Iron 883 to the Sportster line, the newest in the Dark Custom series. Environmental record According to the  Environmental Protection Agency  conducted emissions-certification and representative emissions test in Ann Arbor, Michigan, in 2005. Harley-Davidson produced an environmental warranty. The warranty ensures each owner that the vehicle is structured and built free of any defects in materials and workmanship that would cause the vehicle to not meet EPA standards.  In 2005, the EPA and the  Pennsylvania Department of Environmental Protection(PADEP) confirmed Harley-Davidson to be the first corporation to willingly enroll in the  One Clean-Up Program. This program is structured for the clean-up of the affected soil and groundwater at the former York Naval Ordnance Plant. The program is backed by the state and local government along with participating organizations and corporations. Harley-Davidson culture Harley-Davidson motorcycles have long been associated with the sub-cultures of the: Biker Motorcycle club Outlaw motorcycle clubs, bikers, one per centers Origin of Hog nickname In 1920, a team of farm boys, including  Ray Weishaar, who became known as the hog boys, continuously won races. The group had a live  hog  as their mascot. The HOG BOYS made the Harley towin the races and make a victory lap.  In 1983, the Motor Company introduced a club for owners of its product taking advantage of the long-standing nickname by turning hog into the acronym HOG., for Harley Owners Group. Harley-Davidson attempted to  trademark  hog, but lost a case against an independent Harley-Davidson organisation, The Hog Farm of West Seneca, NY,  in 1999 when the  appellate panel  ruled that hog had become a  generic term  for large motorcycles and was therefore unprotect able as a trademark. On August 15, 2006, Harley-Davidson Inc. had its NYSE ticker symbol changed from HDI to HOG. COMPETITORS OF HARLEY DAVIDSON American Iron Horse Choppers A new firm has been introduced in the market i.e. American Iron Horse Choppers. They have a custom bike shop that dealt with various brands of choppers. They are a dealer for APC, Ironworks,  Iron Horse, and Swift. They also do repairs on other brands. There are a couple of Big Dog choppers along with many  Iron Horse bikes. Out of all the bikes we worked with I consider Iron Horse and Big Dog to be some of the best out there nevertheless they are not better than Harley Davidson. I loved dealing with Iron Horse as they really provide a lot of proper maintenance documentation. One thing that I think is the biggest problem with custom choppers is the wiring. Iron Horse went the extra mile and in my opinion did a great job making  proper wiring harnesses for their bikes. If a bike came out of the crate with any chrome or paint issues they were real quick to send new parts to correct the problem.   Big Dog also does a good job as far as warranty stuff and they have designed a new primary set-up that allows you to replace the starter without having to take the primary apart. IIRC both bikes run SS engines. They make some really good material and usually dont give much problems.   As far as aftermarket parts both bikes use standard Softail forward control mounts so just about any aftermarket Softail forward control setup will fit. The tripple trees are also standard Harley stuff so any handlebar setup will fit. They look great but to me they are not fun. I like bikes that you can lean in to a corner with. But the super wide tires on the choppers will just laugh at you if you try to take a corner faster then a car. Theyre great in a straight line but I hated making turns with them as it didnt take much before you were scraping the street with a part of the bike. So I cant help you much in that category. (Ref. by American IronHorse vs. Big Dog (Choppers only) Yahoo! Answers) West Coast Choppers West Coast Choppers motorcycles are known as  old school.  WCC bikes have been known as more exposed down when contrasted with decades-long established chopper builders like  Arlen Ness, that is, a bike having, not much there but engine, what the law requires, and something to hold on.  In spite of this information, a WCC product is the use of  9 mm  and  .44 Magnum  shell casings  as purely non-functional art, adorning the fuel or oil filler caps or top of the motorcycles handlebar risers. The presence of this 20th Century gun ammunition is intended to evoke Jesse G. James distant ancestor,  old west  outlaw  and  fighter Jesse James.  A tough brand tie between the chopper-riding biker and old west outlaws is a mainstay of biker culture, established by the biker worlds Norman Rockwell,  and its painter  David Mann. The bikers cross logo, a version of the  Iron Cross  or the  Maltese Cross, is also typical of a WCC bike, though that symbol is nea rly everywhere in Kustom Kulture  in any case. The old firm label of WCC bike labels fits loosely as well, moreover in recent years as WCC has moved away from the traditional  Harley-Davidson  chopper, seen by James as too ordinary, and enhanced the style to grooms its look. Specific ammendments include  Lambretta  scooters,  Honda 305 Scramblers, and  Schwinn Black Phantombicycles. Labels used by West Coast Choppers have been designed to make it professional look firm Atkins Parker Creative, who carefully observed the colours and motifs dear to old firm bikers, such as Vietnam war squadron patches. This is crafted to remanufactured for mass consumption the odd, imperfect shapes of old hand-painted bike art in order to gratify the customers keen sense of authenticity. (Ref by american iron horse choppers Google Search ) SWOT Analysis of Harley-Davidson This case is an analysis of the strengths, weaknesses, opportunities and threats for Harley-Davidson. Name recognition Harley-Davidson is possibly the most recognizable name in the motorcycle industry, anywhere in the world. This is possibly because of the typical, rough crash (sounds like potato-potato-potato) which made its bikes famous. Or perhaps its because the name Harley-Davidson is the core of the motorcycle industry, and the Harley-Davidson is the motorcycle that almost every rider aspires to own. Whatever the case, HDI enjoys brand name acknowledgment that other companies strive to obtain, yet fail to achieve. History Harley-Davidson has a long history, beginning in 1909, with the introduction of the V-Twin engine. Harley-Davidson motorcycles were in high demand during World War I, and HDI was one of only two motorcycle companies to survive the Great Depression of the 1930s. The military used Harleys during WWII, and law enforcement agencies around the country either have used or are currently using Harley-Davidson motorcycles as a tool for their Police Officers, Sheriffs Deputies and Highway Patrol Troopers enforce the laws of this great nation. Today most of the youngsters have a passion to buy and keep Harleys as an antique. These bikes have grown in popularity around the globe because of their reliability and durability. World Wrestling Entertainment Super Star Undertaker also used to enter the wrestling arena on a Harley Davidson bike. Harley-Davidson Performance Analysis There are many ways to test the output of the company, some more famous than others. According to Barney text ,the accounting method is the most useful and famous way of measuring a firms output (Barney, 2002). Some of the reasons for the popularity could include the fact that accounting measures of output are publicly their on many firms and they can make a great deal of material related to the firms operations. Other methods of the frims output analysis consist of firm survival and the multiple stakeholder approach.   The first method we will check is the accounting method. Through this accounting method we will take a look on specific ratios and their possible impact on the companys output. The specific ratios we will analyse contains the return on total assets, return on equity, gross profit margin, earnings per share, price earnings ratio, debt to assets, debt to equity, accounts receivable turnover, total asset turnover, fixed asset turnover, and average collection period. I will explain each ratio in complete detail, and why I have included it in this check, when I give the results of each specific ratio calculation. The return on total assets is an overall measure of prosperity which measures the total success of management in generating profits according to its ratios. This ratio shows the amount of net income generated by each dollar invested in these assets. The higher the firm returns on total assets, the better. The return on total assets of Harley davidson was 14.04% for 2001, 14.27% for 2000. These percentages are up and shows an upward trend, this shows strong output in this area for the previous two years.   Return on equity (ROE) showsthe profitability from the stockholders perspective. The ROE is a step to check the return earned on the common stockholders investment in the firm. Generally, the higher this return, the better off the stockholders are. Harley Davidsons return on Harley Davidson Case Analysis In 2007, Harley Davidson was the worlds most profitable motorcycle company.    They had just released great earnings and committed to achieve earnings per share growth of 11-17% for each of the next three years.    Their CEO of 37 years, James Ziemer, knew this would be an extremely difficult task seeing Harleys domestic market share recently top off at just under 50%.    The domestic market was where Harleys achieved the most growth over the past 20 years and with it leveling off, where was Harley going to get the 11-17% was the million dollar question. Harley Davidson has built a brand that is more than just the spread eagle on a load rumbling motorcycle, but for those who purchase a Harley they are purchasing a lifestyle, an experience, or piece of American culture if you will.    Due to this differentiating factor Harley has been able to charge a premium for its products and still be successful against its lower priced competition.    Harley built upon this lifestyle when it created the Harley Owners Group (HOG).    Harley would promote shows, rallies and rides through HOG in the US and even in other countries. This helped to build its coveted image into more of an exclusive club.          In the 1990s, Harley Davidson saw tremendous growth and looked for resolutions to its one problem of balancing production with its soaring demand.    In 1996, Harley announced Plan 2003.    Plan 2003 was a huge undertaking to increase its production capacity, introduce several new models and increase international expansion.    At the end of this planned expansionary period, Harleys sales had grown tenfold over just 23 years.    However in 2007, domestic demand was starting to slip, as several economical factors weighed on the American consumer, making it more difficult to buy luxury products. In 2007, Harley Davidson finds itself in a battle with heavyweight contenders with deep pockets and a lot of engineering resources.    Harley lacks the Harley Davidson Strategic Analysis William Harley and Arthur Davidson wanted to take a look of riding bicycles in 1901.    After joining of the Arthur brothers, Walter and William in their firm, they came up with the new idea of making a motor and a bicycle together.    Many engine ammendments were made before the satsfaction of the builders.    In 1903, they manufactured the first Harley-Davidson motorcycle and they produced three that year.    Harley built its first building in 1907 on Juneau Avenue in Milwaukee.    That same year, they manufactured 150 motorcycles.    As they were used for rebuilt purposes, they were also came in the useage of military .    They fullfill the military useage in border skirmishes and the government called for 20,000 bikes to be shipped overseas.    During the war, other companies also tried to challenge the market of Harley, but Harley remained the largest.    The depression had an unfavorable effect on Harley as it did with most firms, but they overcome on that iss ue and the crisis and celebrated its fiftieth year in 1953 as the sole survivor in the bikes industry.   Harley attract public in 1965, but was bought by thirteen heavy Harley-Davidson executives in 1981.    It was returned to public useage in 1986 by calling two million shares of common stock.    It was accepted by the New York Stock exchange in 1987 and has been there ever since. 2. A firm with the history of Harley-Davidson has few defects and threats, but a SWOT analysis can help them turn them into favorable conditions and strengths. Strengths- Customer satisfaction is the first strength of Harleys business.    Once a person bought a Harley, it seems as they trapped in the entire Harley business.    Once they bought a Harley, they usually never buy another brand of motorcycle. Once a person purchases a bike, the jacket, bandanas, etc. become a must.    Opportunity for Harley is that the economy is at a place where people will go out and buys a motorcycle for recreational purposes.    (Ref by Harley-Davidson eNotes.com Reference).

Wednesday, November 13, 2019

Tom Clancy rainbow six :: essays research papers

Well it is easy to see that in Tom Clancy’s book rainbow six there are two main groups the first group is of course Rainbow SIX the second is horizon corp. Now for rainbow six they are our heroes they are the Special Forces assault team created and funded by the United States but it consists of members from across the world. The second group is the horizon corp. now these are the evil ones in the book and when I say evil I mean EVIL. But they were evil in the eyes of society but not in their own eyes. . Now what horizon corp. is planning is truly the embodiment of what can be considered a heinous crime what they planed on doing was to release a bacteria called Shiva is a modified version of the Ebola virus the difference Shiva and Ebola you might ask, well Shiva is twice as effective as Ebola is. Now Horizon corp. really doesn’t fall under either overcoming or submitting but it can be seen as trying to destroy society. They believe that society has become too destructive against nature and so in their bid to save the human race they have to destroy all but a selected few they had made the Shiva virus and planned on letting it out during the Olympics so that it could be spread across the world. So instead of trying to conform to society or overcome it they have gone for option number three the destruction of society its self. Ok now for the heroes of the book a group named of course rainbow six. This group has skill and resources much greater then any other counter terrorist organization they travel to any country that requests their aid and well mops up any messes that they might have. The team encounters many different situations on which they are called in to resolve the problem the way a special forces unit would. So it is my feeling that the rainbow six team its self is meant to embody the will, the laws, and the Ideals of society as they are always called in to those who go against the general will and laws of main stream society. Lead by John Clark ex-Navy SEAL the team consisted mainly of those from USA and Britain but there are two guys from other countries I can’t remember exactly what countries but I think it was Germany, Israel, Britain, and the USA.

Monday, November 11, 2019

Original writing – My Decision about a Scary Ride

As we entered the gigantic theme park on a lovely summer day a voice from behind us shouted, â€Å"STOP!† We quickly turned around like spinning machines and we saw a 6 foot tall security guard running toward us like fast cheetah, his face was red like a rosy red tomato and it looked like his hat was going to fall off. I got a bit nervous because he was running towards us like we had just killed someone. I turned around and looked at Alisha and I saw that she was looking down with embarrassment, then I looked around me and I saw that everyone was staring at us like we had committed some sort of crime. â€Å"Girls you have forgotten your tickets† the security guard said. I felt so relieved that I let out a big sigh, like I had just ran a marathon, and Alisha and I started to laugh. After that we got our tickets from the security guard and headed towards the first ride which was called Space Invaders. When we got to the Space Invaders I could smell the horrible smell of oil, which smelt like a leaking gas, which made me feel a bit sick. I could also hear the big racket of the ride, and the screaming and shouting of the people on it, when it went whooshing past me in to the far distance like a crying baby slowly falling asleep. We waited in the queue for about ten minutes before it was our turn. When we got off the Space Invaders Alisha and I were just about to walk to the next ride when we saw a group of people that looked a bit like the characters from Harry Potter. One of them had bright red hair which made it look like his hair was on fire, this boy looked the same as Ronald from Harry Potter. Another boy that was with him had really big glasses that covered half of his face and it looked like the character of Harry Potter, and there was one girl that had white hair which made her look about 90 years old. I glared at there faces properly and they looked quite familiar so I said to Alisha, â€Å"Alisha don't these people look familiar?† and she said, â€Å"Yes they do look quite familiar.† Now we were both confused, so we decided to forget about it and walk off All of a sudden they started taking there hair off which made us realise that they were not a weird group of people but they were someone else. They were the rest of our mates Aziza, Amana and Sabah. Alisha and I looked at each other and burst out laughing. Then we said to the rest of our friends, â€Å"Come on lets go on the next ride†. All my friends wanted to go on the big tall rides but I was too frightened to go on them, but I was too ashamed to say it. The reason I didn't want to go on these big tall rides was when I was about five years old I sat on a really big ride and my seat belt was not tied properly so I nearly feel out. Ever since then I have hated sitting on big rides. I was not that ashamed to say it to Alisha because she is my best friend, but I do not want to say it in front of the rest of my friends because they will start calling me names. My friends were on their way to queue up for the next ride when I shouted, â€Å"I don't want to go on that ride yet, let's go on the Water Log first!† They all turned around and looked at me in a puzzled way and said â€Å"Okay we will go on that ride first but after that we are going on this big one.† I said, â€Å"Okay then†. I felt a bit relieved, but I was still scared. When we reached for the queue off the Water Log I saw that the queue was really long which made me feel a bit better because it will give me a bit more time to think of a good excuse not to go on the ride. All of my mates were laughing and enjoying themselves but I was just stood there like a statue staring at the big scary ride that I had to go on. Sabah noticed that I was staring at the ride so she said, â€Å"Why are you staring at that ride?† â€Å"Are you scared or something?† and I mumbled under my breath like a noise from a distance â€Å"No, why would I be scared.† Finally, it was our turn to sit on the Water Log. A big brown train splashing through the water like a sailing boat came in front of us and at the side of it said â€Å"The Water Log†. It was written in big bold writing. We quickly jumped in to the train and the ride set off. Whilst it was going up my eyes were fixed on the big tall ride, like a hunter on its target. I was the only one out of our group that was not enjoying themself. I was concentrating so hard on the next ride I was going to go on that I did not even realise that the ride I was sat on was about to finish. When we got off the Water Log Amana said, â€Å"Now its time for us to go on that big ride.† I just looked at her face and said â€Å"Can we go to the toilet first?† All of my mates glared at me and Alisha said, â€Å"We listened to you, now you will have to listen to us.† And I just mumbled, â€Å"Okay then.† Then all off my friends starting screaming with excitement. Alisha gripped me by the hand and dragged me towards the ride like she was dragging a rope in a game of tug of war. When we got to the ride I saw that the queue was really long. When I looked ahead of me the queue looked like a long colourful, slithery snake. I said to my friends, â€Å"I don't feel well you lot go on the ride and I will wait for you at the exit.† But they just said â€Å"No it will be better if we all go on together.† So I just said, â€Å"Okay then.† After this, I decided that I was not going to make any more excuses because it would make it obvious to my friends that I was scared. Whenever I looked up at the ride I could imagine myself as a five year old girl falling off which made me feel like crying. I could hear the whooshing of the ride vibrating in my ears and my heart was beating as fast as a drum. The biggest drop of the ride looked like a big blue tower stretched out 100 miles above the ground. And the rest of the ride stretched out in different directions as far as I could see. There was one more group of people to go on the ride and then it was our turn. I looked towards my friends and they were really excited, they were screaming and jumping around like kangaroos. Finally it was our turn, the people that were on the train before us got off, and all off the sudden the gates opened and people started to get on the ride. I went up to the seat and was just about to sit down when a weird feeling passed through me and made me blurt out to my friends â€Å"I don't want to go on this ride I am too scared.† My friends looked up at me and said, â€Å"But a thought you wanted to go on this ride.† They got off the ride and took me to a side where I told them the reason why I was scared of rides. When I told them the reason I expected them to laugh but they did not laugh at all Sabah just said, â€Å"Why are you ashamed that you are scared off a rollercoaster?† and Alisha said, â€Å"The first time I went on a rollercoaster I was even scared.† They all agreed with her. Then Aziza said, â€Å"Come on lets all of us go on this rollercoaster together.† But I was still too scared to go on it. So they decided that if I didn't go on it they were not going to go on it either which made me feel a bit guilty, so I decided that I will go on the rollercoaster with them. When I got on to the rollercoaster, I grabbed the metal part of the seat belt which was freezing cold like ice. I tied it up and got the bar of the seat down. Then all of a sudden the ride started to go. I could hear people screaming and shouting like animals from behind me but I could not see anything because I decided to close my eyes. When we get to the top all my friends started saying â€Å"Open your eyes.† So I opened my eyes and started screaming like a baby, but once it started going down the drop I really enjoyed myself. After the ride had stopped I enjoyed myself so much that I wanted to go on it again but unfortunately I couldn't because the ride had closed. I was not scared on a ride ever again. It's good to over come your fears.

Friday, November 8, 2019

Free Essays on The Scarlet Letter Puritanism Vs. Romanticism And Reflection

to combat that ideal when he places Pearl above the rest of the children in intelligence, free spirit, beauty and kindness. The traits of intelligence and free spirit are a direct link the ideals of the Romantic writers of the time. Pearl could always be found in the forest, "And she was gentler here [the forest] than in the ... Free Essays on The Scarlet Letter Puritanism Vs. Romanticism And Reflection Free Essays on The Scarlet Letter Puritanism Vs. Romanticism And Reflection â€Å"The Scarlet Letter† Nathaniel Hawthorne wrote â€Å"The Scarlet Letter† in 1850 in the highly religious area of New England. When it was written many people judged the novel solely on its story telling, whereas ignoring the loads of hidden themes that Hawthorne placed in the novel. â€Å"The Scarlet Letter† by Nathaniel Hawthorne has many different themes contained in the novel, but the themes of Puritanism vs. Romanticism and the theme of reflection are the most prevalent. The Scarlet Letter is chock full of symbolism. Hawthorne uses people and objects and makes them symbolic of events and thoughts. Throughout the course of the book, Hawthorne uses Hester, Pearl, and Arthur Dimmesdale to signify and contrast both the Puritanical and Romantic philosophies. Hester Prynne, as seen by Puritanism is an extreme sinner; she has gone against the Puritan way of life, committing adultery. For this harsh sin, she must wear a symbol of shame for the rest of her life. However, the Roman tic philosophies of Hawthorne contrast the Puritanical beliefs. She is a beautiful, young woman who has sinned, but is forgiven in the eyes of most. Hawthorne portrays Hester as a someone who can do wrong with her daughter. Not only Hester, but also the physical scarlet letter, the badge of shame, is shown through the author's tone and word choice as a beautiful, gold and colorful piece attached with gold thread, thus giving the scarlet letter A a majestic tone when Hester wears it. Pearl, Hester's child, is viewed as a child of sin by the Puritans, and who should be treated ugly, evil, and shamed. Hawthorne however words to combat that ideal when he places Pearl above the rest of the children in intelligence, free spirit, beauty and kindness. The traits of intelligence and free spirit are a direct link the ideals of the Romantic writers of the time. Pearl could always be found in the forest, "And she was gentler here [the forest] than in the ...

Wednesday, November 6, 2019

The Salic Law - Early Germanic Law Code and Law of Royal Succession

The Salic Law - Early Germanic Law Code and Law of Royal Succession Definition: The Salic Law was the early Germanic law code of the Salian Franks. Originally dealing primarily with criminal penalties and procedures, with some civil law included, the Salic Law evolved over the centuries, and it would later play an important role in the rules governing royal succession; specifically, it would be used in the rule barring women from inheriting the throne. In the early Middle Ages, when barbarian kingdoms were forming in the wake of the dissolution of the western Roman empire, law codes like the Breviary of Alaric were issued by royal decree. Most of these, while focusing on the Germanic subjects of the kingdom, were clearly influenced by Roman law and Christian morals. The earliest written Salic Law, which had been transmitted orally for generations, is generally free of such influences, and thus provides a valuable window into early Germanic culture. The Salic Law was first officially issued toward the end of the reign of Clovis in the early 6th century. Written in Latin, it had a list of fines for offenses ranging from petty theft to rape and murder (the only crime that would expressly result in death was if a bondsman of the king, or a leet, should carry off a free woman.) Fines for insults and practicing magic were also included. In addition to laws delineating specific penalties, there were also sections on honoring summonses, the transference of property, and migration; and there was one section on inheritance of private property that expressly barred women from inheriting land. Over the centuries, the law would be altered, systematized, and re-issued, especially under Charlemagne and his successors, who translated it into Old High German. It would apply in the lands that had been part of the Carolingian Empire, most especially in France. But it would not be directly applied to the laws of succession until the 15th century. Beginning in the 1300s, French legal scholars began attempting to provide juridical grounds to keep women from succeeding to the throne. Custom, Roman law, and the priestly aspects of kingship were used to justify this exclusion. Barring women and descent through women was especially important to the nobility of France when Edward III of England tried to lay claim to the French throne through descent on his mothers side, an action that led to the Hundred Years War. In 1410, the first recorded mention of Salic Law appeared in a treatise rebutting Henry IV of Englands claims to the the French crown. Strictly speaking, this was not a correct application of the law; the original code did not address the inheritance of titles. But in this treatise a legal precedent had been set that would thenceforward be associated with the Salic Law. In the 1500s, scholars dealing with the theory of royal power promoted the Salic Law as an essential law of France. It was used expressly to deny the candidacy for the French throne of the Spanish infanta Isabella in 1593. From then on, the Salic Law of Succession was accepted as a core legal premise, although other reasons were also given for barring women from the crown. The Salic Law was used in this context in France up until 1883. The Salic Law of Succession was by no means universally applied in Europe. England and the Scandinavian lands allowed women to rule; and Spain had no such law until the 18th century, when Philip V of the House of Bourbon introduced a less strict variation of the code (it was later repealed). But, though Queen Victoria would reign over a vast British Empire and even hold the title Empress of India, she was barred by the Salic Law from succeeding to the throne of Hanover, which was separated from Britains holdings when she became queen of England and was ruled over by her uncle. Also Known As: Lex Salica (in Latin)

Monday, November 4, 2019

Marketing The Persuaders Essay Example | Topics and Well Written Essays - 1000 words

Marketing The Persuaders - Essay Example It should be noted that advertising campaigns are often the company's ticket in gaining the market's attention and patronage. An example of showing the importance of market research is Rapaille who stated that a lot of products have failed to succeed because advertisers were not so keen in their marketing research resulting to sending off codes in their advertising campaigns which discourages them to buy the advertised luxurious products. It is irrefutable that customers are being bombarded with thousands of advertisements everyday which, instead of attracting customers, create distraction and confusion in their minds. This confusion and distraction comprise the "clutter." The video states that a company which tries to break the clutter will only become a part of it. However, some measures may be effective. In order for the company to break into the clutter, it must conduct an intensive and extensive marketing research in order to gain information on how to efficiently communicate with its customers. The company should be able to launch a campaign which stands out from the rest of its competitors and other companies. It is also very important that the business organization is able to deliver the value and satisfaction that it promises in its campaigns. 3. How would you describe the Song communication campaign Strength/weaknesses. Would you have supported it as a VP marketing for Song Why/why not Song's communication campaign is not efficient as evidenced by the very low of brand recall. The airline's advertising campaign did not gain the reception that the managers were hoping for. Song has an untapped and very good target market-women. The process of coming up with the marketing campaign is also very impressive. However, it can be seen that the company's communication campaign is very much different from the image that it want to convey. The company wants to market itself as a hip and trendy airline but its television advertisements shows "fun." The marketing campaign also fails to differentiate Song from its competitors neither does it identify the company as an airline. Also, Song has also seemed to suffer from relying on television advertisement. Technology nowadays allows watchers to zap commercials to turn to other programs. The company should have utilized other channels for its ads like women magazines and even fashion shows. I believe that song needs a better communication campaign which is more competitive and captivating. I will not recommend the current advertising strategy because of its inability to stand out and failure to deliver to the customer the message that it intends to convey. 4. What do you think about motivation research using projective techniques as the ones seen in the video (storytelling/drawings) Do they lead to credible/valid results Is it ethical for marketers to get in our minds Motivation research

Saturday, November 2, 2019

Capital Asset Pricing Modfel slp Assignment Example | Topics and Well Written Essays - 500 words

Capital Asset Pricing Modfel slp - Assignment Example However, in the CAPM (capital asset pricing model), beta risk denotes the only type of risk for which an investor should receive an expected return that is greater than the risk-free rate of interest (Ehrhardt & Brigham, (2009). The estimated beta coefficient of Apple Inc. is 1.25. A beta of higher than one generally implies that the price of stock of such a company is both more volatile and tends to move up and down with the market. For instance, like in the case of Apple Inc. A stock’s beta of 1.25, theoretically implies that the security is 25 percent more volatile than the market. Such stock is riskier than the market. Even though it poses more risk, the stock should be included in the overall portfolio because it offers the possibility of a greater rate of return. This is so because a beta value of 1.25 indicates that the security is anticipated to do 25% better than the S&P 500 within an up market. This stock should be included in the portfolio to help diversify it due to its high risk-reward ratios (Bradfield, 2007). Capital Asset Pricing Model (CAPM) refers to an economic model that is used to value securities, stocks, assets or derivatives by relating risk and expected return. It is based on the principle that investors demand a risk premium, additional expected return, in case they are required to accept additional risk. CAPM is, therefore, used in pricing stocks or securities (Ehrhardt & Brigham, (2009). Cost of equity or expected rate of return refers to the rate of return that an investor requires before being interested in any given investment at a particular price. It is the rate of return that compensates them for a higher expected risk (Reilly & Brown, 2012). The portfolio is sufficiently diversified; because it has a beat of less than one meaning the assets move in the same direction however the movement is less than that of the benchmark hence less susceptible to everyday fluctuation (Bradfield,

Thursday, October 31, 2019

History Essay Example | Topics and Well Written Essays - 500 words - 46

History - Essay Example Having complex roots to analyze, I think that studying America would prove both difficult and interesting in the sense that the bulk of studies are composed of various areas which may come hard to keep track of especially considering the quantity of details in volumes of text yet it would fascinate to find out as well that there are innumerable topics worth a student’s delight in the process. Since it entails becoming disposed to understand different cultures, economic development, and diplomatic relations, American history makes an overwhelming piece of literary journey with its own thematic features of action, romance, and mystery. Several people might have maintained a negative perspective of looking into the American history due to countless enormous controversies which have inevitably become attached to the system of U.S. government, set of ideologies, and knowledge of American societies, their corresponding beliefs, and functions in former ages and as they are at present. One such concrete instance is tolerating a negative view that Americans are racists by nature for it is by far established in human consciousness that the term ‘American’ is more often immediately attributed to an individual belonging to the ‘white race’. Hence, upon recollection of unpleasant events as black slavery during the period of Civil Rights Movement, it occurs amply reasonable to place education with American history under negative mode of interpretation. To persuade people to turn from such unfavorable perception, it would help to consider addressing the curriculum on American history course with some necessary modifications. The approach to teaching American history must be reformed in such a way as to shape student’s thoughts to obtain better understanding of the factors that constitute failure of the American government and the long- or short-term impacts brought by the industrial revolution and mixed socio-ethnic

Tuesday, October 29, 2019

Consequences of Indecisions Essay Example for Free

Consequences of Indecisions Essay Consequences of Indecisions The characters are affected by their mistakes in Feed by M.T. Anderson because these characters are all caught up in their indecision to choose what they want to do with their lives. Violet’s father is all caught up in protecting his daughter, Violet the main character, from the negative affects of the feed and how people take advantage of it in a poor manner. He didn’t want that to happen to Violet. The Feed is a device that people in the novel use in their everyday lives. The Feed is a computer chip that gets installed into the brain allowing internet access where ever they are, exposing people to unlimited knowledge. This chip also allows them to have the internet as a part of them so it becomes a part of the brain thus making them all in some since, part robot. He never wanted to get Violet the Feed because he thought it would be terrible for her. He then realized that she needed it in order to have a productive future and live a decent life. The outcome of his delayed decision of installing the Feed caused negative affects on Violet. Violet has similar to her father’s thinking when it comes to the Feed. She can’t decide if she does or doesn’t want to be a part of society. She claims that she loves the Feed because of the knowledge that it has to offer. Violet wants the feed because she also yearns to be accepted into society. She then turns around and says that the Feed is a horrible thing because it separates people from the real world causing them to become unaware of what’s really happening in the world. She also malfunctions in result of being hacked. This is the major issue that Violet and her father come across. Since these characters can’t choose what they actually want with society and the Feed only ends up leading them to their destruction. Violets father’s distraction with his thoughts is caused by his indecision on society with how people act. Many people would think that Violets father was doing the right thing by limiting his daughter to the technology, and they are wrong. If he was so against society then he should have left with Violets mother or just leave in general to get away. If they moved away and he never got her the Feed and she would have never gone to the moon. Apparently those thoughts never occurred to him. So he is living in a society that he strongly dislikes and refuses to become fully part of. His  problem with picking what he wants influenced him to get the Feed installed into her daughter’s brain late, because he realized that she would need it in order to live there and have a successful life. He realized this after he went to a job interview and he still didn’t have the Feed so he couldn’t get the job. This hesitation that he had was because he wanted his daughter to have real knowledge that you actually had in your head from memory and education. Not lazy artificial knowledge that she didn’t need to think to know something. He was being stubborn and thought he was doing something good for her. Many people would say that he just wanted to protect her. Well if he really wanted to protect her then why didn’t he just take her and leave that place? At the same time he wants to be around this great technology with its unlimited opportunities. Since he couldn’t choose a side that he wanted to be on he ran into issues because he cou ldn’t choose one or the other. Sadly Violet acts similar to her father. when it comes to Violet , it’s obvious that she is different from everyone else. She knows more then other people do because she had time to think and learn before she got the Feed, along with homeschooling. She has a larger vocabulary then the people that she lives around. Violet also doesn’t have as wide of a vocabulary as her father. She isnt as intelligent as her father either. She is lonely to the point that she makes announcements into a trash can just to hear the echo of her own voice. She has no real close friends because of homeschooling, making her less exposed to other people in the world. Violet has similar indecisions as her father, being against the society and with it at the same time just doesn’t work. it has to be one or the other. If not then they will have plenty of issues, because when they go against the way how things function and try to change it only caused them problems that they have to pay for all on there own. Violets individuality and intelligence made her get into problems because she wanted to see if she could trick the Feed to prove that technology cant over power humans. As Violet goes to the mall to create another profile on her Feed it only backfires. She called this her project. Her project was to create an account that the Feed could not give options to for items that she may like. She tried creating this account by looking at random and odd things at the mall  that had nothing to do with each other, pretending to like them so that the Feed would think she takes an interest in them. This makes the Feed think that she would consider purchasing these items. Violets project backfired because she never bought anything that she made the Feed think she liked. The Feed was offering her these items, expecting her to buy some of them. When she never did apply to purchasing anything, Violet got hacked everything started to malfunction and her father couldnt pay for the care and FeedTech had no interest in helping her because she wasnt a good investment to society. No one from FeedTech or the inverters of FeedTech wanted to sponsor for her health needs be cause of her poor shopping records. These records stated, that she had looked up information on items and she didnt purchase any of them. Violets project was a horrible idea because her father couldnt afford to pay for all the tests that she needed. The warranty had also expired years ago. There is nothing that they can do for her now but wait as her father regrets not getting Violets Feed late. When Violet got hacked, it somehow damaged her Feed and no one was sure why. While she was in the hospital she was told by the doctors that her Feed should stabilize over time, it never did. Her Feed only progressed to worsen as time went on. Even when she was working on her project in the mall Violet didnt consider how her actions would affect her . She knew that attempting to mess with the Feed wasnt supposed to be done and that didnt stop her . She went and did it anyway, her indecision to go against the Feed failed because she only got worse in the end. Her body slowly stopped working over time. In the beginning she was losing all feeling in her foot. Similar to having a foot fall asleep. Of course this turned into her whole limbs losing feeling. This resulted in her losing all feeling in both of her legs causing her to fall down the stairs when she was home alone. FeedTech didnt want to help her because she made a record that stated how she doesnt buy anything that she takes int erest in. All because she couldnt make up her mind on what she wanted to do. She attempted to trick the Feed. Then she changed her mind when she was weak and tried getting help from FeedTech after she attempted to mess up the whole system. Since these characters can’t choose what they actually want with society. The Feed only ends up leading them to destruction. Violet and her father made so many mistakes that it came to the point where they couldn’t save her. They refused to cooperate with FeedTech so FeedTech wouldn’t pay for her repairs. When it came to her malfunctioning. They also refused to cover the cost because she messed up her Feed during her project at the mall when she was trying to trick the Feed so that it couldn’t predict or tell her what she would like. Since Violets father was so caught up in protecting his daughter he was protecting her to the point where his choices killed his daughter, destroying everything he has ever worked for because Violet is his life. Violet is all he has left because Violets mother ran away to Africa to escape the society that they claim to hate. When it turned out that them staying is a place that they dislike was all a mistake on its own. If they where going to stay they should have accepted the way things are. Violet and her father should have just given into the way of the Feed if they wanted to stay.